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We segment campaigns around product categories, margin tiers, and intent signals to maintain data clarity while feeding Google’s algorithm clean conversion paths. Each asset group is built with unique creative, feed inputs, and audience signals to maximize learning velocity.
We rebuild and enrich feeds using custom labels, keyword-optimized titles, dynamic attributes, and merchant center rules to strengthen signal quality. A strong feed lets us control visibility, improve query matching, and drive more profitable traffic.
We run Maximize Conversion Value with ROAS targets across most accounts, layered with portfolio-level bid strategies. Once data stabilizes, we shift to Target ROAS or Profit-Based Bidding depending on contribution margin goals.
We use a mixed model of always-on base campaigns plus sprint-based experiments. Daily budget pacing, impression share tracking, and data from our blended attribution dashboard ensure capital is allocated to highest-yield asset groups, not just top spenders.
We create tiered audience stacks that blend first-party data, high-value customer lookalikes, and search intent segments. This allows Google to train faster on profitable customers while maintaining upper-funnel reach.
We connect GA4, Shopify, and offline conversion imports into a unified dashboard that measures MER, contribution margin, and new-customer revenue share. You’ll see clear profit attribution even when Google’s native reporting is vague.
We don’t stop at feed and bid optimization. We pair PMax with performance-driven creative assets (video, motion, statics) and CRO-tested landing pages to raise CVR and feed cleaner conversion signals back into the algorithm to amplify scale.
We run complementary Search and YouTube breakout campaigns to capture intent data, control spend efficiency, and feed audience insights back into PMax. It builds signal strength across the full Google stack instead of leaving it siloed.
We work with brands spending $50-250K+ per month across Google’s ecosystem. At that scale, precision in feed management, creative testing, and bidding structure has a direct impact on profit.
Most agencies stop at bid automation. We combine feed engineering, creative systems, CRO, and performance dashboards to control every profit lever, from click to checkout. That’s how we outperform keyword-only media teams.
