Included in
Growth Partnership
We’re not just a Google Ads agency. We’re a performance team that aligns media, creative, and CRO to turn high-intent traffic into revenue. Our buyers, strategists, and designers work as one to lower CAC, lift AOV, and make every click count.
OUR FRAMEWORK TO SUCCESS
Performance-first YouTube creative. Polished feed imagery. Optimised Shopping titles and descriptions. Creative that’s actually built to convert, not just exist.
Performance-first YouTube creative. Polished feed imagery. Optimised Shopping titles and descriptions. Creative that’s actually built to convert, not just exist.
OUR CLIENTS
Every Google Ads retainer starts with a Strategy & Build Phase. We map query intent, structure campaigns around margins and LTV, and produce creative assets that strengthen Performance Max and YouTube results to set up your account for efficient scale.
testimonials
REVENUE GROWTH (YEAR ON YEAR)
INCREASE IN CVR (YEAR ON YEAR)
RECORD REVENUE MONTHS
Steve Collins, CEO & Founder
EXPLORE CASE STUDY
How Defiant achieved a 52% Revenue Growth (Year on Year)
REVENUE GROWTH (YEAR ON YEAR)
DECREASE IN CPA IN THE FIRST 90 DAYS
INCREASE IN ROAS IN THE FIRST 90 DAYS
Dean Nappa, Founder
EXPLORE CASE STUDY
How Defiant achieved a 312% Revenue Growth (Year on Year)
INCREASE IN NEW CUSTOMERS YOY
INCREASE IN EMAIL REVENUE YOY
INCREASE IN NEW CUSTOMER ORDERS YOY
Kitty Blomfield, Founder
EXPLORE CASE STUDY
How Defiant achieved a 71% increase in new customers YoY
INCREASE IN REVENUE YOY
INCREASE IN MER
INCREASE IN TOTAL EMAIL- ATTRIBUTED REVENUE
Daniel Reinke, Founder
EXPLORE CASE STUDY
How Defiant achieved a 71% increase in new customers YoY
Compare Us
|
d:
|
Traditional Agency | In-House | |
|---|---|---|---|
|
New
458 sqm
Production Studio
|
✓
|
×
|
×
|
|
In-house
UGC Creators
|
✓
|
×
|
×
|
|
High performance ad creative team
|
✓
|
×
|
×
|
|
Transparent reporting on real ROI
|
✓
|
×
|
×
|
|
Save the hiring & overhead headache with a Growth partner
|
✓
|
×
|
×
|
|
Instant access to highly specialised, senior talent
|
✓
|
×
|
×
|
We segment campaigns around product categories, margin tiers, and intent signals to maintain data clarity while feeding Google’s algorithm clean conversion paths. Each asset group is built with unique creative, feed inputs, and audience signals to maximize learning velocity.
We rebuild and enrich feeds using custom labels, keyword-optimized titles, dynamic attributes, and merchant center rules to strengthen signal quality. A strong feed lets us control visibility, improve query matching, and drive more profitable traffic.
We run Maximize Conversion Value with ROAS targets across most accounts, layered with portfolio-level bid strategies. Once data stabilizes, we shift to Target ROAS or Profit-Based Bidding depending on contribution margin goals.
We use a mixed model of always-on base campaigns plus sprint-based experiments. Daily budget pacing, impression share tracking, and data from our blended attribution dashboard ensure capital is allocated to highest-yield asset groups, not just top spenders.
We create tiered audience stacks that blend first-party data, high-value customer lookalikes, and search intent segments. This allows Google to train faster on profitable customers while maintaining upper-funnel reach.
We connect GA4, Shopify, and offline conversion imports into a unified dashboard that measures MER, contribution margin, and new-customer revenue share. You’ll see clear profit attribution even when Google’s native reporting is vague.
We don’t stop at feed and bid optimization. We pair PMax with performance-driven creative assets (video, motion, statics) and CRO-tested landing pages to raise CVR and feed cleaner conversion signals back into the algorithm to amplify scale.
We run complementary Search and YouTube breakout campaigns to capture intent data, control spend efficiency, and feed audience insights back into PMax. It builds signal strength across the full Google stack instead of leaving it siloed.
We work with brands spending $50-250K+ per month across Google’s ecosystem. At that scale, precision in feed management, creative testing, and bidding structure has a direct impact on profit.
Most agencies stop at bid automation. We combine feed engineering, creative systems, CRO, and performance dashboards to control every profit lever, from click to checkout. That’s how we outperform keyword-only media teams.
Whether you’re scaling to $1M/month or heading towards a $100M+ valuation.
Defiant becomes your unfair advantage in creative, media, and performance.
