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Brands that get remembered.
Identity that stands out.

From identity to ad creative, we build brand systems that stay consistent across every channel and make your performance marketing work harder.
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TYPE INTER + SERIF
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PALETTE #EFF500
PATTERN
AVATAR SOCIAL ICON
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Everything your brand
needs to stand out

Visual identity

Logo, colour, typography and graphic language that make your brand instantly recognisable in a crowded feed.

Brand strategy

Positioning, audience and messaging that give every design decision a reason.

Brand guidelines

A clear rulebook so your team, creators and partners keep the brand consistent.

Packaging & print

Packaging, labels and print collateral that carry the brand off-screen.

Ad & social creative

On-brand creative built to perform, produced in our 458 sqm studio.

Your brand,
everywhere it shows up

Packaging

Social

Signage

Print

New identity
  • Featured project

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Past work that
builds brands

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  • Brand × performance

Brand and performance,
one team

01

Distinctive, so ads get noticed

A recognisable look makes your ads stand out in the feed before a word is read.

02

Consistent, on every channel

One system across ads, site, email and packaging builds familiarity and trust.

03

Tested, not guessed

Creative choices are checked against performance data, then refined.

From insight
to identity

STEP 1

Discover & position

Workshops and customer and competitor research define where your brand should stand.
Step 02

Design the identity

Concepts and refinement lead to a core identity: logo, colour, type and graphic language.
Step 03

Build the system

Guidelines, templates and asset kits so the brand scales across channels and teams.
Step 04

Launch & activate

Roll-out across your site, packaging and ads, with creative tested against performance data.

A brand kit your whole
team can use

Logo suite

Primary, secondary and icon versions.

Colour palette

Core and supporting colours with usage rules.

Typography system

Typefaces and a clear type scale.

Brand guidelines

One rulebook for the whole team.

Social templates

Ready-to-edit templates for every channel.

Ad creative kit

On-brand layouts built for performance.

Packaging & print files

Production-ready artwork.

Messaging & voice

How your brand sounds and what it says.

Frequently Asked Questions

What branding and identity services does Addslab offer?

We offer complete branding and identity services, including brand strategy, logo design, visual identity, colour palettes, typography, brand guidelines, packaging, and marketing creative. We build cohesive brand systems that help businesses stand out and stay recognisable across every channel.

Absolutely. We work with businesses launching new brands or establishing a stronger market presence. Our process includes brand research, positioning, logo development, colour selection, typography, and visual elements to create a distinctive identity that connects with your target audience.

A typical brand identity package includes a logo suite, primary and secondary colour palettes, typography system, graphic elements, brand guidelines, social media templates, and messaging direction. We tailor each package to your business needs and provide assets your team can use consistently.

Brand identity is the visual and verbal system that represents your business, including your logo, colours, typography, and messaging. Branding is the broader process of shaping how people recognise, perceive, and connect with your business. Both work together to build a memorable brand.

Yes. We create distinctive logo systems alongside detailed brand guidelines that explain how to use your visual identity. This helps your internal team, creators, and marketing partners maintain consistency across websites, advertising, social media, and print materials.

Yes. We help established businesses modernise their existing identity without losing the recognition they have already built. We assess your current brand, identify opportunities for improvement, and develop a refreshed visual system aligned with your positioning and future goals.

Yes. We extend your brand identity across packaging, product labels, signage, brochures, social media templates, and advertising creative. Every asset follows the same visual direction to create a consistent brand experience across online and offline touchpoints.

The timeline depends on the complexity of your project and the number of deliverables. A focused identity project may take a few weeks, while a complete branding project involving research, strategy, design, guidelines, and packaging may require longer.